Best practices and inspiration from iStock’s top creatives

Our favorite tips and tricks, hand‑picked for you.

Best Practices

Step up your marketing and creative know‑how with a full slate of our best resources covering topics like marketing, design, social media, licensing, technology, and more.

Colour swatches book Design Design The Color Code: What Your Brand Colors Really Say to Your Customers Whether they know it or not, the first thing people react to when seeing your brand for the first time are its color, That's why it's important to know what each color says and how potential customers respond to it. Learn more about colors and how people react to them today.
What is AI? Concept Copyright & Licensing Navigating the Risks of AI‑Generated Images in Stock Photo Libraries Avoid legal pitfalls from AI‑generated images in stock photo libraries, from unauthorised trademarks to questionable copyright, by choosing iStock and our AI-free stock image library.

iStock Solutions

Get to know our full suite of tools and products that will streamline your workflow, boost your productivity, and give your brand a serious edge.

New faces to advertise our brand new product Here are five situations when Boards can streamline your workflow, help make better creative decisions, ease collaboration, and more. Tools & Workflows 5 Situations When Boards Can Save the Day Here are five situations when Boards can streamline your workflow, help make better creative decisions, ease collaboration, and more.
Eyes like a shutter, mind like a lens From Our Experts Learn with iStock: All you need to know about stock footage, image licensing, and file formats What is a royalty-free image? How do you open an EPS file? How can I use stock footage? Let iStock guide you through these questions & more with our comprehensive guide.
We're answering to natures call today Tools & Workflows 3 Simple Steps to Using iStock Assets Learn about iStock credit packs, then stock up and use them whenever you need high quality images, illustrations, or videos for your next project!

Industry Trends

Stay on top of the latest industry news and learn what connects to your customers using our top tips for design trends—informed by the leading creatives and art directors at iStock and beyond.

Asian Woman With Her Daughter Shopping In Supermarket With Face Protective Mask. Creative Trends Five Tips for Retail Marketing in 2023 Follow these 5 tips for retail marketers and connect with your target audience.
Homecare Visit with a Senior Gentleman Creative Trends Creative Trends Five Healthcare Marketing Tips for 2023 Follow these 5 tips for healthcare marketers to connect with your target audience.
Educational Communication Concept Creative Trends Creative Trends Current and Emerging Vector Trends for 2024 Vectors are an important part of your visual toolkit. Take a look at the latest trends to keep your vectors and your brand looking fresh.